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The Upload: The Rise of the Creator Economy

How do YouTube creators turn their passions into thriving businesses and full-time careers? Find out in our podcast series produced in partnership with National Public Media.

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Episodes

In our first episode, host Brittany Luse talks with YouTube star, comedian, actress and best selling author Lilly Singh about her rise to fame and then turns to YouTube’s Head of Culture & Trends, Kevin Allocca, to learn more about the business side of the creator economy.

After Randy and his wife lost the majority of their income due to the pandemic, Randy decided to pursue his dream of documenting his father’s Cantonese recipes. In this episode, Brittany talks with Randy and his parents about how they created a successful YouTube channel in only a few short months.

Caleb Marshall, better known as The Fitness Marshall on YouTube, discusses passion, perseverance and profit with host, Brittany Luse. Later, Brittany speaks with YouTube’s Jamie Byrne about the platform's monetization features.

Emmy, known as Emmymade, chats with Brittany about food, work-life balance, and staying inspired. Then, Brittany chats with Jamie Reichstein, YouTube’s head of Creator Partnerships, about how the platform supports creators.

Recording artist DDG joins Brittany to talk about how his success as a vlogger on YouTube helped him break into the music business. Then Brittany chats with Tuma Basa, YouTube’s Director of Black Music & Culture, about how the platform can help artists reach audiences.